Bharat Browser

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UC Browser was one of the leading Browsers in India until the government blocked 59 Chinese apps. The sudden departure of UC Browser form Google Play leads many people in search of an alternative. Many Indian developers have started bringing their offerings to fill the gap until a close alternative to UC Browser enters the market.

On 23rd June 2020, Bengaluru based software service startup Bluesky Inventions released Bharat Browser with features such as Indian language support and access to hyper-regional content to persuade Indian consumers. It received 4.7 star ratings and over 50000 downloads since its launch.

Bluesky Inventions CEO Dinesh Prasad answered some questions asked by Gadget360. Here we have top 5 questions and Bluesky Invention’s answers for those questions.

1) Is it more like, taking the advantage of the timing and the Anti-China statement?

Of course, everybody is doing it. If you are look at a TikTok equivalent or a Zoom equivalent, these kinds of things are happening at this time. It is an opportunity for Indian startups to stand up and compete with some of the big global Chinese companies. That’s nothing wrong in that.

2) Do you think consumers who were using UC Browser or Chrome would shift to Bharat Browser in coming future?

We are already seeing some shift happening from UC to us, based on the feedback that we can see on the play store. We don’t have any confirmed data to know whether a user has come from UC or Chrome. But we are assuming the response that we are getting on the browser that there is a certain sentiment and usefulness value that people are seeing on our product. And so there is the moment that is happening.

3) Although UC Browser is banned, from the consumer’s point of view, why should I use a “made in India” browser at this moment?

If you are looking for an alternative option to your normal chrome interface that comes with any phone, then we are a possible option for you, and then it’s a matter of competing with a couple of products that already exist in the market in this space.

4) But why did you choose the word Bharat for the new Browser? What was the prime reason behind that?

No, I don’t think that there was any specific reason. There was obviously an Indian national feeling of trying to do something for the country. But I don’t see any wrong with that. Also we are not too excited about losing or having our Indian population use a browser product which is coming from a china market, like a UC Browser and all that. So the word Bharat helps people to attract and help a startup in India, why not?

5) So did you choose Bharat as a keyword to get more users on board through the name only?

If you look at it that way, we are not the first one with Bharat on the Play Store. But we still took a bet on that. If you want to get to a point whether this is a marketing approach, I won’t deny that. But it’s not just about pure marketing that can help. You can’t hold on just marketing.

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